Mercedes-Benz of Richmond Celebrates New EV Sub-Brand

Mercedes-Benz of Richmond presented to its customers the all-new electric sub-brand, Mercedes-EQ, showcasing the fleet’s futuristic innovations in an immersive experience.

More than 100 attendees gathered at the Mercedes-Benz of Richmond showroom on October 27 to learn about the brand’s first line of electric vehicles, Mercedes-EQ. EQ represents Mercedes-Benz’s design philosophy, which values emotion and intelligence. The luxurious EQS SUV was displayed alongside the smaller EQB SUV. The Mercedes-EQ portfolio is gradually expanding to include more models in the coming months, such as the EQE Sedan and SUV, EQC SUV, EQG SUV, among others.

Sales and leasing advisors educated guests about Mercedes-EQ’s technical highlights, including the user-friendly 56-inch Hyperscreen and its intuitive artificial intelligence that personalizes each drive. Other key selling features include the EQB SUV’s short 30-minute DC charging time and the EQS SUV’s long 285-mile range.

David R. McGeorge Car Co., Inc. president Dave Mitchell remarked, “We are as excited about these new models as we have been for any in our more than 60 years of offering the Mercedes-Benz brand to the Greater Richmond community. Like our customers, we expect only the best from Mercedes-Benz. Unsurprisingly, its entry into the electric vehicle market will truly redefine the luxury driving experience. It was an absolute thrill to welcome our customers to our showroom for an evening to celebrate the future of our business.”

Supporting small businesses is one of the dealership’s main priorities. As a result, all vendors contracted for the event were locally owned. LK Events oversaw the event, A Sharper Palate served as the caterer, Event Technologies Inc. ran the audiovisuals, Michael Simon photographed attendees, Petals and Twigs decorated the space, and Ninja Strings entertained with acoustic violins playing contemporary hits.