J.D. Power awards Mercedes-Benz of Richmond
Demonstrating our commitment to exceeding customer expectations, Mercedes-Benz of Richmond has been certified in the J.D. Power 2022 Dealer of Excellence Program, which recognizes a select number of vehicle dealerships throughout the United States that provide exceptional customer service.
Known for its “Voice of the Customer” research for more than 50 years, J.D. Power and, subsequently, its Dealer of Excellence Program helps consumers identify leading retailers that will go the extra mile.
According to J.D. Power, buying a vehicle is a significant financial transaction and can be stressful because there’s so much information to digest. The Dealer of Excellence Program assists auto buyers who are looking for an exceptional dealership where they can confidently buy a vehicle. Certified dealers also benefit by leveraging the J.D. Power brand and promoting their dealership’s commitment to an outstanding customer purchase experience.
Dealer of Excellence is an exclusive program and not all dealerships can qualify. Those that do must pass a three-step process:
As the first qualification criterion, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study.SM Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.
Second, dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.
Finally, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.