2020: The McGeorge Family of Dealerships Celebrates Our 60th Anniversary
This year the McGeorge family of dealerships celebrates being a trusted partner in the greater Richmond community for 60 years. We couldn’t be more proud of this accomplishment and what it signifies for our business. From the very beginning we have earned our reputation by consistently delivering an excellent overall service and ownership experience, offering our customers the best and most sought-after luxury and commercial vehicles, and treating our employees with the utmost respect.
The David R. McGeorge Car Company was formed in 1955 by David Richard McGeorge to support a used car business, which shortly thereafter became a Studebaker dealer. Five years later, on October 3, 1960, David acquired the Mercedes-Benz franchise in Richmond, Virginia with a dealership located at the corner of Belvidere and Broad Streets.
In 1960, David’s son Bobby started working for his father’s business washing vehicles, moving to the sales floor by 1962. Bobby eventually became the President of the company after David’s passing in 1970. During his tenure as President, the dealership outgrew it’s downtown location and expanded into a new state-of-the-art facility in Richmond’s West End in 1972.
By the age of 11, Bobby’s son, Rod McGeorge, started working in various capacities at the company to begin learning the family business. After graduating from St. Christopher’s High School in 1984, Rod joined the sales staff at
McGeorge. In 1990 he became the Used Car Manager and after graduating from NADA Dealer Candidate Academy in 1991, he began assuming senior management responsibilities with his father. In 1998 he became the President of the company, while his father Bobby stepped into the role of Chairman of the Board. That same year a new Mercedes-Benz facility was built farther down West Broad Street.
During Rod’s tenure, the company has grown significantly in many ways. In 2003, the company added another Mercedes-Benz store to the Richmond market on the Midlothian Turnpike. Today, the McGeorge family of dealerships has over 300 employees and is highly recognized for its reputation and community involvement. Rod continues the McGeorge tradition of taking care of his customers and employees. Rod and the rest of the McGeorge Car Company family are thrilled to celebrate 60 years in 2020.